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Google Trends: Yellow Pages Will be Toast in Four Years
Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives. Further,...
View ArticleAnatomy & Optimization of a Local Business Profile
Many local companies depend upon their information’s presence in various directories in order to advertise themselves, and the basic instrument of these marketing efforts is the Business Profile. The...
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20 Awesome Images Found in Google Maps
The introduction of satellite images into map search interfaces has excited both virtual sightseers and local app developers. Further innovations like Google’s Street View have caused consternation...
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How to Get on Google Maps Without an Address
One of the top issues in delivering up local search results in a map-based format is what to do with businesses which have no street address. During the SMX Local & Mobile conference back in...
View ArticleLocal Search & Blended Results
In this session on local search at the Search Marketing Expo West, you’ll learn how local listings are being blended into the regular results of major search engines. Experts will also offer their tips...
View ArticleOptimize Local Events with hCalendar Microformat
I’ve run across a number of local business sites which offer event calendars of some sort, and many of these companies may not be aware that they can and should add hCalendar Microformat to their pages...
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